Search results for "mobile marketing technologies"

Mobile marketing and its implementations

2014

Latto, Joel Mobile marketing and its implementations Jyväskylä: University of Jyväskylä, 2014, 33 p. Information Systems Science, Bachelor’s Thesis Supervisor: Salo, Markus Mobile devices have become increasingly important marketing channel in recent years for all kinds of organizations. They allow marketers to bring forward relevant marketing information for the consumers based on location, purchase history, time and technology available. Although not brand new way of marketing, it is considered to be in its bloom right now, and it is expected to continue growing rapidly in near future. Some experts even say, that mobile marketing is just as vital to businesses as Internet marketing, and c…